https://paulallworthy.com Paul Allworthy Sun, 23 Nov 2025 03:34:20 +0000 https://paulallworthy.com en https://paulallworthy.com/Officeworks-Brand-OOH Sun, 23 Nov 2025 03:34:20 +0000 Paul Allworthy https://paulallworthy.com/Officeworks-Brand-OOH ClientOfficeworks DisciplineBrand Campaign With brand metrics in decline, Officeworks reignited its ‘Make Bigger Things Happen’ platform through a bold national OOH campaign. From notebooks to gaming PCs, the work showcased breadth and emotional impact, reaching 12.2m people plus millions more through programmatic extensions. As Design Director, I partnered closely with the creative team to craft a playful visual language and cohesive campaign identity that leveraged Officeworks’ distinctive brand assets, as well as overseeing and art directing campaign photography. The result strengthened their position as an iconic Australian brand while strategically repositioning them as a retailer that is known for more than just stationery. Work completed at ClemengerBBDO. <img width="2400" height="1350" width_o="2400" height_o="1350" data-src="https://freight.cargo.site/t/original/i/caf885d8316f170321b39a6efd0a2bbfa8422838971871d7cc07b6e1f80964ae/memories.jpg" data-mid="240991833" border="0" src="https://freight.cargo.site/w/1000/i/caf885d8316f170321b39a6efd0a2bbfa8422838971871d7cc07b6e1f80964ae/memories.jpg" /><img width="2400" height="1350" width_o="2400" height_o="1350" data-src="https://freight.cargo.site/t/original/i/c15c6c2ac8cb92f1dc02ff1a7a5b19730234cb628d87fef4da0d327e73c69ae5/healthy-habits.jpg" data-mid="240991829" border="0" src="https://freight.cargo.site/w/1000/i/c15c6c2ac8cb92f1dc02ff1a7a5b19730234cb628d87fef4da0d327e73c69ae5/healthy-habits.jpg" /><img width="2400" height="1350" width_o="2400" height_o="1350" data-src="https://freight.cargo.site/t/original/i/c330852bd185f418f8d1586dc75205ab7825733db58386b77eae12d34eb66eab/multi-task_battle-station.jpg" data-mid="240991834" border="0" src="https://freight.cargo.site/w/1000/i/c330852bd185f418f8d1586dc75205ab7825733db58386b77eae12d34eb66eab/multi-task_battle-station.jpg" /><img width="2400" height="1350" width_o="2400" height_o="1350" data-src="https://freight.cargo.site/t/original/i/d95e66bd20425b6ae82cc0a5b09ed5c5fcd9726ddef6cd4b1faa0231aa48a371/study-buddy.jpg" data-mid="240991837" border="0" src="https://freight.cargo.site/w/1000/i/d95e66bd20425b6ae82cc0a5b09ed5c5fcd9726ddef6cd4b1faa0231aa48a371/study-buddy.jpg" /><img width="2400" height="1350" width_o="2400" height_o="1350" data-src="https://freight.cargo.site/t/original/i/5888110d41591e5ad937eb5a9069b3ccde338087b35e1534d6cebf19217dace1/brain-gains.jpg" data-mid="240991830" border="0" src="https://freight.cargo.site/w/1000/i/5888110d41591e5ad937eb5a9069b3ccde338087b35e1534d6cebf19217dace1/brain-gains.jpg" /><img width="2400" height="1350" width_o="2400" height_o="1350" data-src="https://freight.cargo.site/t/original/i/aa08d5b1f54244b79f4a7fa1ca1743a4be1a520d37b001494cc53ec723734247/think-on-your-feet.jpg" data-mid="240991838" border="0" src="https://freight.cargo.site/w/1000/i/aa08d5b1f54244b79f4a7fa1ca1743a4be1a520d37b001494cc53ec723734247/think-on-your-feet.jpg" /> <img width="2400" height="1350" width_o="2400" height_o="1350" data-src="https://freight.cargo.site/t/original/i/3eb7bf4e37a56788e2728fc4f4b1ebec10756558b1eb5a679236a50f4bccd49b/final-final.jpg" data-mid="240991832" border="0" src="https://freight.cargo.site/w/1000/i/3eb7bf4e37a56788e2728fc4f4b1ebec10756558b1eb5a679236a50f4bccd49b/final-final.jpg" /><img width="2400" height="1350" width_o="2400" height_o="1350" data-src="https://freight.cargo.site/t/original/i/df9367d3963057bc5fa8f76e8bccf062172239bf6ecbf6de05e5593aba1f3c1f/workplace-harmony.jpg" data-mid="240991839" border="0" src="https://freight.cargo.site/w/1000/i/df9367d3963057bc5fa8f76e8bccf062172239bf6ecbf6de05e5593aba1f3c1f/workplace-harmony.jpg" /><img width="2400" height="1350" width_o="2400" height_o="1350" data-src="https://freight.cargo.site/t/original/i/d921d53104f635c7fa8ea8d481de382ca926628ca2823d960b956cd215844ddf/procrastination.jpg" data-mid="240991835" border="0" src="https://freight.cargo.site/w/1000/i/d921d53104f635c7fa8ea8d481de382ca926628ca2823d960b956cd215844ddf/procrastination.jpg" /><img width="2400" height="1350" width_o="2400" height_o="1350" data-src="https://freight.cargo.site/t/original/i/38c545807607f61055b6d53381a135ec93969a4a661d8231683f0c838b5a37bc/spreadsheets.jpg" data-mid="240991836" border="0" src="https://freight.cargo.site/w/1000/i/38c545807607f61055b6d53381a135ec93969a4a661d8231683f0c838b5a37bc/spreadsheets.jpg" /><img width="2400" height="1350" width_o="2400" height_o="1350" data-src="https://freight.cargo.site/t/original/i/3c597d6d80e7271d42390094d3bb1f6b37647525fa443ada361251ce931b400e/escapism.jpg" data-mid="240991831" border="0" src="https://freight.cargo.site/w/1000/i/3c597d6d80e7271d42390094d3bb1f6b37647525fa443ada361251ce931b400e/escapism.jpg" /> https://paulallworthy.com/University-of-Hull Sun, 03 Nov 2024 05:37:43 +0000 Paul Allworthy https://paulallworthy.com/University-of-Hull ClientUniversity of Hull DisciplineBrand Identity Comprehensive rebrand for the University of Hull in the UK. I worked as Design Director alongside a talented team of individuals on a complete rebrand. The project included a newly illustrated coat of arms &amp; brandmark, colour palette, typography, design system, motion design principles, motion templates, photography library, signature music, sonic logos, verbal identity, icon library, digi-display/social campaign, and a brand video. The University of Hull needed to reposition themselves in the crowded and competitive UK University market. They had lost a feeling of prestige – something we endeavoured to revive while simultaneously making them feel like a cutting edge, progressive, and contemporary institution. An electric chartreuse green colour cuts through the noise, giving them a visual identity like no other Uni in the UK, accompanied by a design system that can dial the intensity up and down according to its context. &nbsp; Work completed at PUSH Collective. Brand Strategy: Erminio Putignano Group Account Director: Catheryn York Creative Director: Ken Shadbolt Senior Designer: Shinhea KimSenior Designer: Gareth Davies Brandmark Illustration: Peter Horridge Motion Design Principles: Ryan Walker Finished Art: Andrew Fowler Brown Video Editor: Brett D’Souza Verbal Identity: Pete Watman Photography: Dan Medhurst Sonic Identity: S:amplify <img width="3000" height="1875" width_o="3000" height_o="1875" data-src="https://freight.cargo.site/t/original/i/166408242f8db4cb0fd2435fc46510b3089085c83d5f90ba4bc64c9e6747fa1d/uoh-ooh_1.jpg" data-mid="221085726" border="0" src="https://freight.cargo.site/w/1000/i/166408242f8db4cb0fd2435fc46510b3089085c83d5f90ba4bc64c9e6747fa1d/uoh-ooh_1.jpg" /><img width="3000" height="1875" width_o="3000" height_o="1875" data-src="https://freight.cargo.site/t/original/i/da7124dfe09ffa1a9f3eb932ff8262a498fcfb78497d31baad738c2498378ee2/uoh-ooh_2.jpg" data-mid="221085727" border="0" src="https://freight.cargo.site/w/1000/i/da7124dfe09ffa1a9f3eb932ff8262a498fcfb78497d31baad738c2498378ee2/uoh-ooh_2.jpg" /><img width="3000" height="1875" width_o="3000" height_o="1875" data-src="https://freight.cargo.site/t/original/i/53cbf5548e0ef9ba1cca8e09c36d7597c88a3e2c4b861776f1e43ab83ec41eb7/uoh-signage.jpg" data-mid="221085728" border="0" src="https://freight.cargo.site/w/1000/i/53cbf5548e0ef9ba1cca8e09c36d7597c88a3e2c4b861776f1e43ab83ec41eb7/uoh-signage.jpg" /><img width="3840" height="1600" width_o="3840" height_o="1600" data-src="https://freight.cargo.site/t/original/i/4c1c0184f7ea04a78672c57443105b8477d1f88f6507caafa6be11e12adbc1f7/uoh-logo-evolution.png" data-mid="221084982" border="0" src="https://freight.cargo.site/w/1000/i/4c1c0184f7ea04a78672c57443105b8477d1f88f6507caafa6be11e12adbc1f7/uoh-logo-evolution.png" />Primary brandmark<img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/8b883a2fbfb6451ffa3dda13f911ca74a53132e0814e08013a385068cc3f3a55/uoh-logos-1.png" data-mid="221084974" border="0" src="https://freight.cargo.site/w/1000/i/8b883a2fbfb6451ffa3dda13f911ca74a53132e0814e08013a385068cc3f3a55/uoh-logos-1.png" />Secondary/Tertiary brandmarks<img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/8a036b7cddba516e030dd5f72cdafbe15f20936d8779c41a6a0fc8fa1dc5e7e5/uoh-logos-2.png" data-mid="221084975" border="0" src="https://freight.cargo.site/w/1000/i/8a036b7cddba516e030dd5f72cdafbe15f20936d8779c41a6a0fc8fa1dc5e7e5/uoh-logos-2.png" />Ceremonial brandmark<img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/d2b3772dd08fb9307c4250f3cfaf281df2e9928bed558df186e163ffe0790fa7/uoh-logos-3.png" data-mid="221084976" border="0" src="https://freight.cargo.site/w/1000/i/d2b3772dd08fb9307c4250f3cfaf281df2e9928bed558df186e163ffe0790fa7/uoh-logos-3.png" />Sports Crest<img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/6da013ac91a15a5c54562ea6010e11c0ec4e8ef89bb4790254a3cfd11a2a69a4/uoh-logos-4.png" data-mid="221084977" border="0" src="https://freight.cargo.site/w/1000/i/6da013ac91a15a5c54562ea6010e11c0ec4e8ef89bb4790254a3cfd11a2a69a4/uoh-logos-4.png" /> <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/7edb83123a2152f3893fc49710396a1e62fad05732769e9a8a79d16f23d5be0f/UoH-Colour-palette.png" data-mid="221083563" border="0" src="https://freight.cargo.site/w/1000/i/7edb83123a2152f3893fc49710396a1e62fad05732769e9a8a79d16f23d5be0f/UoH-Colour-palette.png" /><img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/e1456aba75f502ebe5f867f613b6973f519e41302ae5ae7350f0eb9d8b6002e4/uoh-type.png" data-mid="221086253" border="0" src="https://freight.cargo.site/w/1000/i/e1456aba75f502ebe5f867f613b6973f519e41302ae5ae7350f0eb9d8b6002e4/uoh-type.png" /> <img width="3876" height="2180" width_o="3876" height_o="2180" data-src="https://freight.cargo.site/t/original/i/bc190c2e5d466522a152b35256cbf6e159875cbceb032c8b9edd855269b4eeb4/Webiste-animation.gif" data-mid="221084792" border="0" src="https://freight.cargo.site/w/1000/i/bc190c2e5d466522a152b35256cbf6e159875cbceb032c8b9edd855269b4eeb4/Webiste-animation.gif" /><img width="3000" height="1688" width_o="3000" height_o="1688" data-src="https://freight.cargo.site/t/original/i/800bed6ff2134ca5eec90d94c4184491193581b19d31a268c30f7277d6591617/uoh-layouts.jpg" data-mid="221085748" border="0" src="https://freight.cargo.site/w/1000/i/800bed6ff2134ca5eec90d94c4184491193581b19d31a268c30f7277d6591617/uoh-layouts.jpg" /> <img width="3000" height="2200" width_o="3000" height_o="2200" data-src="https://freight.cargo.site/t/original/i/335d062711cec7965364d1c0c823e0893d6cb366700b1d32a6d873001192a66a/uoh-design-system.png" data-mid="221086566" border="0" src="https://freight.cargo.site/w/1000/i/335d062711cec7965364d1c0c823e0893d6cb366700b1d32a6d873001192a66a/uoh-design-system.png" /> <img width="3000" height="1688" width_o="3000" height_o="1688" data-src="https://freight.cargo.site/t/original/i/d90973fe10e9df4770c5309729e19abd496f12fe28445afe74d311416d5539a3/Spectrum-1.png" data-mid="221086001" border="0" src="https://freight.cargo.site/w/1000/i/d90973fe10e9df4770c5309729e19abd496f12fe28445afe74d311416d5539a3/Spectrum-1.png" /> <img width="3000" height="1688" width_o="3000" height_o="1688" data-src="https://freight.cargo.site/t/original/i/b5af716cdc56118a7eb93c98da1e184d2fe3f4e5bea86ba3b8223b3885ca966b/Spectrum-2.png" data-mid="221086002" border="0" src="https://freight.cargo.site/w/1000/i/b5af716cdc56118a7eb93c98da1e184d2fe3f4e5bea86ba3b8223b3885ca966b/Spectrum-2.png" /> https://paulallworthy.com/Krneta Mon, 13 Mar 2023 07:35:51 +0000 Paul Allworthy https://paulallworthy.com/Krneta ClientKrneta DisciplineWeb Design (UX/UI) Art Direction After a recent rebrand, Krneta, needed a complete redesign for&nbsp;krneta.com.au, as well as design and art direction for their corporate stationery and signage. Work completed at D&amp;O. Web development by Formwork. <img width="2400" height="1350" width_o="2400" height_o="1350" data-src="https://freight.cargo.site/t/original/i/9c4c383178fa7d75145b37077f2747ef52916c6a52f1e44826eef4d4eb6cb9e3/krneta_2.jpg" data-mid="171438065" border="0" src="https://freight.cargo.site/w/1000/i/9c4c383178fa7d75145b37077f2747ef52916c6a52f1e44826eef4d4eb6cb9e3/krneta_2.jpg" /><img width="2400" height="1350" width_o="2400" height_o="1350" data-src="https://freight.cargo.site/t/original/i/d5c1241aa18bd92dd83a1c96e7d516cd184cb8fd80d54fa29a78d82662266cc4/krneta_3.jpg" data-mid="171438073" border="0" src="https://freight.cargo.site/w/1000/i/d5c1241aa18bd92dd83a1c96e7d516cd184cb8fd80d54fa29a78d82662266cc4/krneta_3.jpg" /><img width="2400" height="1350" width_o="2400" height_o="1350" data-src="https://freight.cargo.site/t/original/i/94a7ba19bab06ed6eee3a073472e7ea9b0b505eec719270b325339bee68341af/krneta_7.jpg" data-mid="171438751" border="0" src="https://freight.cargo.site/w/1000/i/94a7ba19bab06ed6eee3a073472e7ea9b0b505eec719270b325339bee68341af/krneta_7.jpg" /><img width="2400" height="1350" width_o="2400" height_o="1350" data-src="https://freight.cargo.site/t/original/i/b9373986ead632f7dbd9f34359044b2361ebac363df1c4118c1118bbca7d37b4/krneta_4.jpg" data-mid="171438080" border="0" src="https://freight.cargo.site/w/1000/i/b9373986ead632f7dbd9f34359044b2361ebac363df1c4118c1118bbca7d37b4/krneta_4.jpg" /><img width="2400" height="1350" width_o="2400" height_o="1350" data-src="https://freight.cargo.site/t/original/i/0a4f62a89848d27b109fe6a661b3b1698cff2d611594044a4486ba67b4fbb2af/krneta_5.jpg" data-mid="171438086" border="0" src="https://freight.cargo.site/w/1000/i/0a4f62a89848d27b109fe6a661b3b1698cff2d611594044a4486ba67b4fbb2af/krneta_5.jpg" /> <img width="2400" height="1350" width_o="2400" height_o="1350" data-src="https://freight.cargo.site/t/original/i/5a1df4727bcf663b0961972bfcd4436a4302026a623560e2970c9daf4dcbe4f7/krneta_6.jpg" data-mid="171438093" border="0" src="https://freight.cargo.site/w/1000/i/5a1df4727bcf663b0961972bfcd4436a4302026a623560e2970c9daf4dcbe4f7/krneta_6.jpg" /> https://paulallworthy.com/7-Eleven-Brand-refresh Sat, 16 Sep 2023 06:13:43 +0000 Paul Allworthy https://paulallworthy.com/7-Eleven-Brand-refresh Client7-Eleven DisciplineVisual Identity Brand Guidelines Art Direction Brand refresh for 7-Eleven Australia. This was a large project with a lot of moving parts and multiple stakeholders. Looking to reposition themselves in the marketplace and improve the perception of their food offerings, a full brand refresh was undertaken. Starting with the new brand platform ‘Wonderfully easier’, the visual ID was stripped down to its bare bones and rebuilt to reflect this sentiment. This included a cleaned up logo lockup, a new typeface with custom glyphs, revamped photography, an expanded colour palette, new outdoor advertising and point of sale templates and a completely new 100+ page brand guideline document. Work completed at CHEP Network Out of home advertising <img width="2400" height="1309" width_o="2400" height_o="1309" data-src="https://freight.cargo.site/t/original/i/1458c74a3f0daf5f84033c0b715b054d50ba71168b6eb88513e4c9bfc7701782/7-Eleven_OOH_1.jpg" data-mid="190948914" border="0" src="https://freight.cargo.site/w/1000/i/1458c74a3f0daf5f84033c0b715b054d50ba71168b6eb88513e4c9bfc7701782/7-Eleven_OOH_1.jpg" /><img width="2400" height="1350" width_o="2400" height_o="1350" data-src="https://freight.cargo.site/t/original/i/8845a2eef7c61cdff28231a7d0420f40acf1effdac52b885f1e7ebf58f190677/7-Eleven_OOH_2.jpg" data-mid="190991071" border="0" src="https://freight.cargo.site/w/1000/i/8845a2eef7c61cdff28231a7d0420f40acf1effdac52b885f1e7ebf58f190677/7-Eleven_OOH_2.jpg" /><img width="2400" height="1350" width_o="2400" height_o="1350" data-src="https://freight.cargo.site/t/original/i/fa0bcec4be890dc6346f58c32d6bcbff0c45254b5c9f61742269b42d7082066f/7-Eleven_OOH_3.jpg" data-mid="190992314" border="0" src="https://freight.cargo.site/w/1000/i/fa0bcec4be890dc6346f58c32d6bcbff0c45254b5c9f61742269b42d7082066f/7-Eleven_OOH_3.jpg" /><img width="2400" height="1350" width_o="2400" height_o="1350" data-src="https://freight.cargo.site/t/original/i/b50398b141bd0ccc9c42949c194548abbcd5f43b6337a9f017baae8edabaed35/7-Eleven_OOH_4.jpg" data-mid="190991781" border="0" src="https://freight.cargo.site/w/1000/i/b50398b141bd0ccc9c42949c194548abbcd5f43b6337a9f017baae8edabaed35/7-Eleven_OOH_4.jpg" /> Logo hygiene<img width="2400" height="1200" width_o="2400" height_o="1200" data-src="https://freight.cargo.site/t/original/i/b89b0cae3413677285ce6eb2df4371e03c7d9113e12a4677e3cf84be5c97d538/logo-hygeine.png" data-mid="190996769" border="0" src="https://freight.cargo.site/w/1000/i/b89b0cae3413677285ce6eb2df4371e03c7d9113e12a4677e3cf84be5c97d538/logo-hygeine.png" /> Outdoor point of sale: consideration<img width="2400" height="2904" width_o="2400" height_o="2904" data-src="https://freight.cargo.site/t/original/i/eaa097b5edeb07689d68f9a41529594222e4f339c033cdf265de526d1a276766/Outdoor-POS.jpg" data-mid="190998392" border="0" src="https://freight.cargo.site/w/1000/i/eaa097b5edeb07689d68f9a41529594222e4f339c033cdf265de526d1a276766/Outdoor-POS.jpg" /><img width="2360" height="1239" width_o="2360" height_o="1239" data-src="https://freight.cargo.site/t/original/i/649d6010b285cf7a60e2ef47e09a11c0dbe6cb85688c31c22925a2f10d0ec69c/Storefront_POS.jpg" data-mid="190988638" border="0" src="https://freight.cargo.site/w/1000/i/649d6010b285cf7a60e2ef47e09a11c0dbe6cb85688c31c22925a2f10d0ec69c/Storefront_POS.jpg" /> In-store point of sale: conversion<img width="2400" height="4192" width_o="2400" height_o="4192" data-src="https://freight.cargo.site/t/original/i/e39d9c33b6d872857f0ece5517ff562b0a9dcb95e488c794e0d94dee0442678a/Instore-POS.jpg" data-mid="190999036" border="0" src="https://freight.cargo.site/w/1000/i/e39d9c33b6d872857f0ece5517ff562b0a9dcb95e488c794e0d94dee0442678a/Instore-POS.jpg" /> Brand guideline: selected pages <img width="2400" height="12337" width_o="2400" height_o="12337" data-src="https://freight.cargo.site/t/original/i/462b8e0fa4998fed2a9ffaae26edbae03f7b2258444e76ec78d224302fed5fb3/Brand-Guideline-flatlay.gif" data-mid="191058582" border="0" src="https://freight.cargo.site/w/1000/i/462b8e0fa4998fed2a9ffaae26edbae03f7b2258444e76ec78d224302fed5fb3/Brand-Guideline-flatlay.gif" /> <img width="2400" height="1730" width_o="2400" height_o="1730" data-src="https://freight.cargo.site/t/original/i/6e2b34ca1e2fc548f5d15bc4859b6ce6be421f7324d852d7eab56cadd48672eb/7-eleven-structure_1.jpg" data-mid="190941746" border="0" src="https://freight.cargo.site/w/1000/i/6e2b34ca1e2fc548f5d15bc4859b6ce6be421f7324d852d7eab56cadd48672eb/7-eleven-structure_1.jpg" /><img width="2400" height="1534" width_o="2400" height_o="1534" data-src="https://freight.cargo.site/t/original/i/fbcc4be4526b1a8eba23f1d964fef28c2fd3cc2161e28e359d59945ea8389c6c/7-eleven-structure_2.jpg" data-mid="190941747" border="0" src="https://freight.cargo.site/w/1000/i/fbcc4be4526b1a8eba23f1d964fef28c2fd3cc2161e28e359d59945ea8389c6c/7-eleven-structure_2.jpg" /><img width="2400" height="1534" width_o="2400" height_o="1534" data-src="https://freight.cargo.site/t/original/i/bcdcead028d39c019e3a0b7086858d3515932480a11f233702fa6043c08031cd/7-eleven-structure_3.jpg" data-mid="190941748" border="0" src="https://freight.cargo.site/w/1000/i/bcdcead028d39c019e3a0b7086858d3515932480a11f233702fa6043c08031cd/7-eleven-structure_3.jpg" /><img width="2400" height="1534" width_o="2400" height_o="1534" data-src="https://freight.cargo.site/t/original/i/c8891eebf0e3759beb0fd9167120bde593c9180219404a5751acad355c590bf1/7-eleven-structure_4.jpg" data-mid="190941749" border="0" src="https://freight.cargo.site/w/1000/i/c8891eebf0e3759beb0fd9167120bde593c9180219404a5751acad355c590bf1/7-eleven-structure_4.jpg" /> Brand exploration<img width="2400" height="7925" width_o="2400" height_o="7925" data-src="https://freight.cargo.site/t/original/i/dfaecf74b6e9f008550a7258c3420f701ba23f372761500a977f0c917c8dcdeb/brand-exploration.jpg" data-mid="191058186" border="0" src="https://freight.cargo.site/w/1000/i/dfaecf74b6e9f008550a7258c3420f701ba23f372761500a977f0c917c8dcdeb/brand-exploration.jpg" /> https://paulallworthy.com/Four-Pillars-Made-from-Gin Wed, 15 Mar 2023 00:34:59 +0000 Paul Allworthy https://paulallworthy.com/Four-Pillars-Made-from-Gin ClientFour Pillars Discipline Visual Identity Logo roundel for the Four Pillars sub-brand Made From Gin—a range of edible products created from the leftover botanicals used in the gin making process. Drawing inspiration from fruit stickers, the logomark integrates the Four Pillars parent brand with a fresh identity that has a personality of its own. Work completed at Weave &nbsp; <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/41ee018cb4d40f0a9d506d89be9b781ab57be07fdb67caa59f1d82bb60c794d7/MFG-Logo.jpg" data-mid="171685067" border="0" src="https://freight.cargo.site/w/1000/i/41ee018cb4d40f0a9d506d89be9b781ab57be07fdb67caa59f1d82bb60c794d7/MFG-Logo.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/d2db4987c0deff82e16ee12d29c1d4967caac3cfb81aeefc410802a1ef02ba92/MFG-Logo_2.jpg" data-mid="171685065" border="0" src="https://freight.cargo.site/w/1000/i/d2db4987c0deff82e16ee12d29c1d4967caac3cfb81aeefc410802a1ef02ba92/MFG-Logo_2.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/9163c6e65d696bea36dcee6b8ad10ab79dcce86ac52f79a6d4c4e8a9a16b3789/MFG-Logo_3.jpg" data-mid="171685066" border="0" src="https://freight.cargo.site/w/1000/i/9163c6e65d696bea36dcee6b8ad10ab79dcce86ac52f79a6d4c4e8a9a16b3789/MFG-Logo_3.jpg" /> <img width="1200" height="1200" width_o="1200" height_o="1200" data-src="https://freight.cargo.site/t/original/i/dc50b08c296e4633dc33136c637ea61b380f771ea30e7d0f374389d40734479b/MFG_3.jpg" data-mid="171685069" border="0" src="https://freight.cargo.site/w/1000/i/dc50b08c296e4633dc33136c637ea61b380f771ea30e7d0f374389d40734479b/MFG_3.jpg" /> <img width="1200" height="1200" width_o="1200" height_o="1200" data-src="https://freight.cargo.site/t/original/i/2b64695076ffc1fe4e2ec3178cad4f6c2e50c6618fc6c982bbef7c15d56afbf5/mgg_7.jpg" data-mid="171696612" border="0" src="https://freight.cargo.site/w/1000/i/2b64695076ffc1fe4e2ec3178cad4f6c2e50c6618fc6c982bbef7c15d56afbf5/mgg_7.jpg" /> <img width="1200" height="1200" width_o="1200" height_o="1200" data-src="https://freight.cargo.site/t/original/i/f98b6ef01f0ed18833ddbfa7c3e38553a97b5fe73363981ae4dc88466b9626ca/mfg_5.jpg" data-mid="171697978" border="0" src="https://freight.cargo.site/w/1000/i/f98b6ef01f0ed18833ddbfa7c3e38553a97b5fe73363981ae4dc88466b9626ca/mfg_5.jpg" /> <img width="1200" height="1200" width_o="1200" height_o="1200" data-src="https://freight.cargo.site/t/original/i/24d3fdd46fd498e8da9cddec6bb7d5e2d76c1976fa5cc2b8b927887510273160/MFG_4.jpg" data-mid="171685070" border="0" src="https://freight.cargo.site/w/1000/i/24d3fdd46fd498e8da9cddec6bb7d5e2d76c1976fa5cc2b8b927887510273160/MFG_4.jpg" /> <img width="1200" height="1200" width_o="1200" height_o="1200" data-src="https://freight.cargo.site/t/original/i/396f70861c0f1f469070a9f3f95b349d6c2530ca1e947b52950de46e6a144090/MFG_5.jpg" data-mid="171685071" border="0" src="https://freight.cargo.site/w/1000/i/396f70861c0f1f469070a9f3f95b349d6c2530ca1e947b52950de46e6a144090/MFG_5.jpg" /> <img width="1200" height="1200" width_o="1200" height_o="1200" data-src="https://freight.cargo.site/t/original/i/f10cadafb95069e5f82064c07761642e17ae13f3294c7874a79618d34c8b5283/mfg_6.jpg" data-mid="171696604" border="0" src="https://freight.cargo.site/w/1000/i/f10cadafb95069e5f82064c07761642e17ae13f3294c7874a79618d34c8b5283/mfg_6.jpg" /> <img width="1200" height="1200" width_o="1200" height_o="1200" data-src="https://freight.cargo.site/t/original/i/4819a8918d9eac375ca51776b67e23a7bbbe8a0449b5a66322e1c712d925d8cd/mfg_8.jpg" data-mid="171696608" border="0" src="https://freight.cargo.site/w/1000/i/4819a8918d9eac375ca51776b67e23a7bbbe8a0449b5a66322e1c712d925d8cd/mfg_8.jpg" /> <img width="1200" height="1200" width_o="1200" height_o="1200" data-src="https://freight.cargo.site/t/original/i/9f924e81d6165170003cbd56d8138b75eaed9fdb82502766f411cd75fa2e0f02/mfg_9.jpg" data-mid="171698582" border="0" src="https://freight.cargo.site/w/1000/i/9f924e81d6165170003cbd56d8138b75eaed9fdb82502766f411cd75fa2e0f02/mfg_9.jpg" /> https://paulallworthy.com/Cube Wed, 15 Mar 2023 05:16:37 +0000 Paul Allworthy https://paulallworthy.com/Cube ClientCube Discipline Art Direction Strategy Visual Identity Web Design (UX/UI) Cube is a lending broker that specializes in personal and commercial loans, as well as SMSFs. Over the last few years they have noticed a growing trend: they are not only competing with other brokers but also with fintech and digital lending products. They wanted a brand update that felt innovative and would reposition them as capable players in this space, while differentiating themselves from other brokers at the same time. They required brand strategy, a fresh visual identity, bespoke brand photography, a range of print and digital touchpoints such as stationery and a new website, as well as an online style guide. Work completed at D&amp;O Photography by Marie-Luise Skibbe Web Development by Formwork <img width="2400" height="1350" width_o="2400" height_o="1350" data-src="https://freight.cargo.site/t/original/i/9c30726137fe26835212687bf70d3460ea453a2137afe748f71bc074c63edc66/Cube_Stationery.jpg" data-mid="182497259" border="0" src="https://freight.cargo.site/w/1000/i/9c30726137fe26835212687bf70d3460ea453a2137afe748f71bc074c63edc66/Cube_Stationery.jpg" /><img width="2400" height="1350" width_o="2400" height_o="1350" data-src="https://freight.cargo.site/t/original/i/80a1d8b847119e3b1ea10e4e8089cd6aca01ff1e859db61617fd20e9b0c80ff9/cube-logo.jpg" data-mid="182515822" border="0" src="https://freight.cargo.site/w/1000/i/80a1d8b847119e3b1ea10e4e8089cd6aca01ff1e859db61617fd20e9b0c80ff9/cube-logo.jpg" /><img width="2400" height="1653" width_o="2400" height_o="1653" data-src="https://freight.cargo.site/t/original/i/2ef62039e7286ad1277f385d0dd5be55753296b24ada4a90895fe8549efd7222/cube_flex-logo.png" data-mid="182517007" border="0" src="https://freight.cargo.site/w/1000/i/2ef62039e7286ad1277f385d0dd5be55753296b24ada4a90895fe8549efd7222/cube_flex-logo.png" /> <img width="2500" height="1667" width_o="2500" height_o="1667" data-src="https://freight.cargo.site/t/original/i/4164f3177be8a749ef935abcb60bf3ddb950cc2d4b138c5d645bbb593cbf70c9/Cube-website-mobile.jpg" data-mid="182515338" border="0" src="https://freight.cargo.site/w/1000/i/4164f3177be8a749ef935abcb60bf3ddb950cc2d4b138c5d645bbb593cbf70c9/Cube-website-mobile.jpg" /> <img width="2400" height="1350" width_o="2400" height_o="1350" data-src="https://freight.cargo.site/t/original/i/a9439d7d7820be07b7c2ab25eab8af065d3a59f8990dbce650c99722b910661e/Cube_business-cards.jpg" data-mid="182497258" border="0" src="https://freight.cargo.site/w/1000/i/a9439d7d7820be07b7c2ab25eab8af065d3a59f8990dbce650c99722b910661e/Cube_business-cards.jpg" /><img width="2400" height="1350" width_o="2400" height_o="1350" data-src="https://freight.cargo.site/t/original/i/71c00dc33d63ace485b466f7989bf889594b3336122d6eb2de8e42cffcf8cdac/Cube_brochure.jpg" data-mid="182498493" border="0" src="https://freight.cargo.site/w/1000/i/71c00dc33d63ace485b466f7989bf889594b3336122d6eb2de8e42cffcf8cdac/Cube_brochure.jpg" /> <img width="2400" height="1350" width_o="2400" height_o="1350" data-src="https://freight.cargo.site/t/original/i/072de0905d50e05e42fae44f12d82b8589e1c47e431ce5e9ec0036d36880100c/Cube-social.jpg" data-mid="182510462" border="0" src="https://freight.cargo.site/w/1000/i/072de0905d50e05e42fae44f12d82b8589e1c47e431ce5e9ec0036d36880100c/Cube-social.jpg" /><img width="2400" height="1350" width_o="2400" height_o="1350" data-src="https://freight.cargo.site/t/original/i/9eaa432ab0b605b39d356c85bc3e448b45b70c4f83145d9b001f26c0cb217ba7/Cube-billboard.jpg" data-mid="182522604" border="0" src="https://freight.cargo.site/w/1000/i/9eaa432ab0b605b39d356c85bc3e448b45b70c4f83145d9b001f26c0cb217ba7/Cube-billboard.jpg" /> https://paulallworthy.com/Acclaim-Magazine Mon, 04 Mar 2019 06:13:18 +0000 Paul Allworthy https://paulallworthy.com/Acclaim-Magazine Client Acclaim Magazine Discipline Visual Identity Art Direction Editorial Design Web Design (UX/UI) Complete rebrand and repositioning of Acclaim magazine. After 10 years in print, the audience had grown and matured, it was time for the magazine to grow with it. The print publishing industry had seen wholesale changes since the magazine began and it needed to be repositioned as a more niche, premium product if it wanted to compete. The rebrand incorporated a new masthead, a fresh design and photography style for their biannual print publication and a bottom-up redesign of acclaimmag.com. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/20716b1fed1544d731b56c139d93e3bb930e95fb85d7296a003c3a9d1fc100f9/Accaim-Cover_35.jpg" data-mid="45870798" border="0" src="https://freight.cargo.site/w/1000/i/20716b1fed1544d731b56c139d93e3bb930e95fb85d7296a003c3a9d1fc100f9/Accaim-Cover_35.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/eaecfea07305ed84508c3ad528327e51fb200dd790fb3a12268c7b96a73505d6/Accaim-Cover_36.jpg" data-mid="45870799" border="0" src="https://freight.cargo.site/w/1000/i/eaecfea07305ed84508c3ad528327e51fb200dd790fb3a12268c7b96a73505d6/Accaim-Cover_36.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/6ca6c3ce93797a14ff947e63dbec958e5c0d5b906e48cefd248f44ae247526f6/Accaim-Cover_37.jpg" data-mid="45870800" border="0" src="https://freight.cargo.site/w/1000/i/6ca6c3ce93797a14ff947e63dbec958e5c0d5b906e48cefd248f44ae247526f6/Accaim-Cover_37.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/03b76583cc1df00fa5e4cc250707e213e6863afee86f78be70c33fff1a4eaaac/Accaim-Cover_38.jpg" data-mid="45870801" border="0" src="https://freight.cargo.site/w/1000/i/03b76583cc1df00fa5e4cc250707e213e6863afee86f78be70c33fff1a4eaaac/Accaim-Cover_38.jpg" /> <img width="1920" height="2947" width_o="1920" height_o="2947" data-src="https://freight.cargo.site/t/original/i/4c044fb706b5064d4c1614f3050b1bba66d3724fa468a4cf0de7bfe83236e3c2/Acclaim-Desktop.jpg" data-mid="46005117" border="0" src="https://freight.cargo.site/w/1000/i/4c044fb706b5064d4c1614f3050b1bba66d3724fa468a4cf0de7bfe83236e3c2/Acclaim-Desktop.jpg" /><img width="1920" height="5611" width_o="1920" height_o="5611" data-src="https://freight.cargo.site/t/original/i/4e32f6361808216968084e098df975936404a1ce1e84984bea78826a1db42fa4/Acclaim-Mobile-Screen.jpg" data-mid="45960723" border="0" src="https://freight.cargo.site/w/1000/i/4e32f6361808216968084e098df975936404a1ce1e84984bea78826a1db42fa4/Acclaim-Mobile-Screen.jpg" /><img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/1a7cd0d1bcd45ebcc9b6b7d82d42d7142be1d46632f75a202971ecd74a95f734/Acclaim-Desktop-and-mobile.jpg" data-mid="45961327" border="0" src="https://freight.cargo.site/w/1000/i/1a7cd0d1bcd45ebcc9b6b7d82d42d7142be1d46632f75a202971ecd74a95f734/Acclaim-Desktop-and-mobile.jpg" /> https://paulallworthy.com/Archetype Mon, 04 Mar 2019 06:13:18 +0000 Paul Allworthy https://paulallworthy.com/Archetype Client Archetype Discipline Visual Identity Art Direction Web Design (UI) Visual identity for Archetype Media, a content production and publishing agency. A suite of logomarks represent the many audience profiles within their extensive content network, complemented by a bold pallete of primary colours, the ‘archetype’ of the colour wheel. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/bcc7bba7ed4dcb7fe2583d800bd9e616cf59968c3775d19a5062e19972457db7/AAA_2.gif" data-mid="41732540" border="0" src="https://freight.cargo.site/w/1000/i/bcc7bba7ed4dcb7fe2583d800bd9e616cf59968c3775d19a5062e19972457db7/AAA_2.gif" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/d3379871a3d1c1fd6078885f1875c5c8b157c49349f80608d566043541630dec/Archetype.gif" data-mid="41735687" border="0" src="https://freight.cargo.site/w/1000/i/d3379871a3d1c1fd6078885f1875c5c8b157c49349f80608d566043541630dec/Archetype.gif" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/3027de9ef77d3eb0f79f7d91d9a52ddfe2de66f8ac0cc1e3099085e5ce042c17/A-Suite.gif" data-mid="41732823" border="0" src="https://freight.cargo.site/w/1000/i/3027de9ef77d3eb0f79f7d91d9a52ddfe2de66f8ac0cc1e3099085e5ce042c17/A-Suite.gif" /> <img width="2400" height="1350" width_o="2400" height_o="1350" data-src="https://freight.cargo.site/t/original/i/c490e42e291a5c8cec0ad1ce0d3c30341e7f8d991ee3ccdd9758359f2e9d06c9/Archetype-Tote.jpg" data-mid="45526946" border="0" src="https://freight.cargo.site/w/1000/i/c490e42e291a5c8cec0ad1ce0d3c30341e7f8d991ee3ccdd9758359f2e9d06c9/Archetype-Tote.jpg" /> <img width="1920" height="2649" width_o="1920" height_o="2649" data-src="https://freight.cargo.site/t/original/i/051571387d13c3f9f71a841fc115ecd8d7c462262c7531be25f53e3acbf74056/Pitch-Deck_2.gif" data-mid="47304372" border="0" src="https://freight.cargo.site/w/1000/i/051571387d13c3f9f71a841fc115ecd8d7c462262c7531be25f53e3acbf74056/Pitch-Deck_2.gif" /><img width="1920" height="2649" width_o="1920" height_o="2649" data-src="https://freight.cargo.site/t/original/i/051571387d13c3f9f71a841fc115ecd8d7c462262c7531be25f53e3acbf74056/Pitch-Deck_2.gif" data-mid="47304372" border="0" src="https://freight.cargo.site/w/1000/i/051571387d13c3f9f71a841fc115ecd8d7c462262c7531be25f53e3acbf74056/Pitch-Deck_2.gif" /> Editable Keynote pitch document with 70+ layout options <img width="1920" height="2649" width_o="1920" height_o="2649" data-src="https://freight.cargo.site/t/original/i/051571387d13c3f9f71a841fc115ecd8d7c462262c7531be25f53e3acbf74056/Pitch-Deck_2.gif" data-mid="47304372" border="0" src="https://freight.cargo.site/w/1000/i/051571387d13c3f9f71a841fc115ecd8d7c462262c7531be25f53e3acbf74056/Pitch-Deck_2.gif" /> <img width="1920" height="865" width_o="1920" height_o="865" data-src="https://freight.cargo.site/t/original/i/aa5a647eb31a3ae12d70ad135c5c9d03e88decb8c7316679d3933205d1db05e8/Business-Cards.jpg" data-mid="45864497" border="0" src="https://freight.cargo.site/w/1000/i/aa5a647eb31a3ae12d70ad135c5c9d03e88decb8c7316679d3933205d1db05e8/Business-Cards.jpg" /> <img width="1920" height="1283" width_o="1920" height_o="1283" data-src="https://freight.cargo.site/t/original/i/9c45138e97051066dd40d9330990ca4ac9511285dbea2720fa45c7b01eb0b4e0/Stationery-Layout.jpg" data-mid="45562023" border="0" src="https://freight.cargo.site/w/1000/i/9c45138e97051066dd40d9330990ca4ac9511285dbea2720fa45c7b01eb0b4e0/Stationery-Layout.jpg" /> https://paulallworthy.com/Selected-Brandmarks Fri, 08 Mar 2019 03:17:20 +0000 Paul Allworthy https://paulallworthy.com/Selected-Brandmarks ClientVarious DisciplineVisual Identity A selection of brandmarks created for various clients. ClientSpeak To SpeakTo was a networking platform that facilitated 1 on 1 consultations via online video calls, connecting users to potential mentors and invaluable career opportunities through conversation.&nbsp; <img width="1280" height="853" width_o="1280" height_o="853" data-src="https://freight.cargo.site/t/original/i/220e80fe41d1b8a107301a3994c965966212df86d0461cea8d5a039d7e6f60b9/symbol_1.gif" data-mid="47415863" border="0" src="https://freight.cargo.site/w/1000/i/220e80fe41d1b8a107301a3994c965966212df86d0461cea8d5a039d7e6f60b9/symbol_1.gif" /> <img width="1280" height="853" width_o="1280" height_o="853" data-src="https://freight.cargo.site/t/original/i/b743012f429b44befbbaf4969dc7e8b48d2480bf90b9af93c0ea6254bab6cf06/symbol_2.gif" data-mid="47415864" border="0" src="https://freight.cargo.site/w/1000/i/b743012f429b44befbbaf4969dc7e8b48d2480bf90b9af93c0ea6254bab6cf06/symbol_2.gif" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/a8d82db715e2036a8b83d90e2d6a73e526fa071d30e4b68538194d0e1a3d2461/Cole-Clark.gif" data-mid="46314913" border="0" src="https://freight.cargo.site/w/1000/i/a8d82db715e2036a8b83d90e2d6a73e526fa071d30e4b68538194d0e1a3d2461/Cole-Clark.gif" /> ClientCole Clark Guitars Cole Clark are one of the largest guitar manufacturers in Australia. Their previous word mark was growing a little outdated—the business had grown and they needed a professional logo with increased legibility to align with the elegance and quality of their product. Old <img width="1280" height="720" width_o="1280" height_o="720" data-src="https://freight.cargo.site/t/original/i/d1fdfe071f370864b870c78029b8b51193a19688518e02c9be3cf25fad99e5f6/Cole-Clark_before.gif" data-mid="46647074" border="0" src="https://freight.cargo.site/w/1000/i/d1fdfe071f370864b870c78029b8b51193a19688518e02c9be3cf25fad99e5f6/Cole-Clark_before.gif" /> New<img width="1280" height="720" width_o="1280" height_o="720" data-src="https://freight.cargo.site/t/original/i/aab0b6d0f8970fef0355463653e4412ddb657a5acae5f067d72650270e287b21/Cole-Clark_after.gif" data-mid="46647073" border="0" src="https://freight.cargo.site/w/1000/i/aab0b6d0f8970fef0355463653e4412ddb657a5acae5f067d72650270e287b21/Cole-Clark_after.gif" /> <img width="1050" height="1440" width_o="1050" height_o="1440" data-src="https://freight.cargo.site/t/original/i/8e32a52c4f84fdc2e2b0730ee1aa4450c6e48664662b0acc1583c4db9e1a776b/CC_1.jpg" data-mid="55874020" border="0" src="https://freight.cargo.site/w/1000/i/8e32a52c4f84fdc2e2b0730ee1aa4450c6e48664662b0acc1583c4db9e1a776b/CC_1.jpg" /><img width="1200" height="1000" width_o="1200" height_o="1000" data-src="https://freight.cargo.site/t/original/i/55d1ded5849286f10b7d9a167e513b032396e3dced3dc8540f6d4b021e03a390/CC_4.jpg" data-mid="55869772" border="0" src="https://freight.cargo.site/w/1000/i/55d1ded5849286f10b7d9a167e513b032396e3dced3dc8540f6d4b021e03a390/CC_4.jpg" /> <img width="1050" height="1440" width_o="1050" height_o="1440" data-src="https://freight.cargo.site/t/original/i/ae68d7f87c7928d6d04d9838f538568be96e9a8a0fd1db2badb161fbe762c819/CC_3.jpg" data-mid="55874022" border="0" src="https://freight.cargo.site/w/1000/i/ae68d7f87c7928d6d04d9838f538568be96e9a8a0fd1db2badb161fbe762c819/CC_3.jpg" /><img width="1050" height="1440" width_o="1050" height_o="1440" data-src="https://freight.cargo.site/t/original/i/a1397cdcc2756f98795eca4694669c4146eec14fff3296ba6ea6ac3e84dc76c5/CC_2.jpg" data-mid="55874021" border="0" src="https://freight.cargo.site/w/1000/i/a1397cdcc2756f98795eca4694669c4146eec14fff3296ba6ea6ac3e84dc76c5/CC_2.jpg" /> ClientRohan Sforcina Rohan Sforcina is an audio engineer and music producer based in Melbourne. The logomark was inspired by the analogue audio equipment put to use in his recording studio. <img width="1920" height="1280" width_o="1920" height_o="1280" data-src="https://freight.cargo.site/t/original/i/9f18ba28f9eeb7bad7ff2894e4f836f1458337b29f53fb3d142aa4f5774915fe/RS_symbol.gif" data-mid="47314080" border="0" src="https://freight.cargo.site/w/1000/i/9f18ba28f9eeb7bad7ff2894e4f836f1458337b29f53fb3d142aa4f5774915fe/RS_symbol.gif" /> <img width="1280" height="853" width_o="1280" height_o="853" data-src="https://freight.cargo.site/t/original/i/3549ffb23557e924170e88f44d0bcf676c1bb9f864ea5482a33fd5fc90d8bcc2/RS_Stationery.jpg" data-mid="47147309" border="0" src="https://freight.cargo.site/w/1000/i/3549ffb23557e924170e88f44d0bcf676c1bb9f864ea5482a33fd5fc90d8bcc2/RS_Stationery.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/9a983078cc246496a3741288c77b32be120017719dea711e275c842831f20254/alma_maya.gif" data-mid="46482220" border="0" src="https://freight.cargo.site/w/1000/i/9a983078cc246496a3741288c77b32be120017719dea711e275c842831f20254/alma_maya.gif" /> ClientAlma Maya Jewellery Alma Maya is a jewellery brand importing Mexican and South American made necklaces, brooches and rings to Australia. A bespoke logomark was developed from the A and M initials, alongside a custom logotype. <img width="1280" height="853" width_o="1280" height_o="853" data-src="https://freight.cargo.site/t/original/i/4fc897ed18ef4509f0949dbd49352f2bfded3162a9c52f5b63d1b47489195ee4/alma_maya_2.jpg" data-mid="46482118" border="0" src="https://freight.cargo.site/w/1000/i/4fc897ed18ef4509f0949dbd49352f2bfded3162a9c52f5b63d1b47489195ee4/alma_maya_2.jpg" /> <img width="1280" height="853" width_o="1280" height_o="853" data-src="https://freight.cargo.site/t/original/i/8f80f894f176b50cd6e11b79cc97f605cf064e723ea3ecb181ab1dfd36eab55c/alma_maya_3.jpg" data-mid="46482119" border="0" src="https://freight.cargo.site/w/1000/i/8f80f894f176b50cd6e11b79cc97f605cf064e723ea3ecb181ab1dfd36eab55c/alma_maya_3.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/d07ff4174101cdd3c8159945b91b21586431e0be836aafdb8d6bc3ab4309329e/CarbonX.gif" data-mid="46316257" border="0" src="https://freight.cargo.site/w/1000/i/d07ff4174101cdd3c8159945b91b21586431e0be836aafdb8d6bc3ab4309329e/CarbonX.gif" /> ClientCarbon X Carbon X was a satellite event for the annual Carbon Speakers Festival. With a focus on more niche subject matters, Carbon X allowed for smaller scale events. It required its own logo, look and feel with custom colour pallette and an adapted version of the parent Carbon logo. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/fc4f2155beadfa4d64b040c7a04f54eace3d89585202edd3e29b1babbbcf422d/carbon_x.gif" data-mid="46784831" border="0" src="https://freight.cargo.site/w/1000/i/fc4f2155beadfa4d64b040c7a04f54eace3d89585202edd3e29b1babbbcf422d/carbon_x.gif" /> <img width="1100" height="1555" width_o="1100" height_o="1555" data-src="https://freight.cargo.site/t/original/i/57417f98e1449e86e808f2bcee40eed1287d7fd64b278d7e3a9a20e9caf22b00/Carbon_Poster.jpg" data-mid="47076933" border="0" src="https://freight.cargo.site/w/1000/i/57417f98e1449e86e808f2bcee40eed1287d7fd64b278d7e3a9a20e9caf22b00/Carbon_Poster.jpg" /> https://paulallworthy.com/Spotify-Starting-Point Mon, 04 Mar 2019 06:13:18 +0000 Paul Allworthy https://paulallworthy.com/Spotify-Starting-Point Client Spotify Discipline Visual Identity Art Direction Motion Graphics&nbsp; Starting Point is a Spotify online video series featuring Australian hip-hop artists, from the flagship A1 Hip-Hop playlist; following them to the places they feel most creative to hear the stories behind their music. The series needed a look and feel that would tie in with the A1 Hip-Hop playlist and the Spotify brand, while having its own identity at the same time. It needed to be rolled out across various digital advertising units and work as an animated title intro for the series.&nbsp; <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/831030690efef39adc39cf85f3376afa307d393f1e364a775a1f65bd8aa858a0/Static-Intro.jpg" data-mid="46007406" border="0" src="https://freight.cargo.site/w/1000/i/831030690efef39adc39cf85f3376afa307d393f1e364a775a1f65bd8aa858a0/Static-Intro.jpg" /><img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/6f8f0fc296cff98923dc1dc1bad9f827e81feac3dcb03cc27fefaf860c3d3780/Static-Intro_2.jpg" data-mid="46007405" border="0" src="https://freight.cargo.site/w/1000/i/6f8f0fc296cff98923dc1dc1bad9f827e81feac3dcb03cc27fefaf860c3d3780/Static-Intro_2.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/c2b46bf0ecc821c482e3891fed35178083a50df9e5d008018a6efa8bdd06ec58/Ads_in-situ.jpg" data-mid="46008442" border="0" src="https://freight.cargo.site/w/1000/i/c2b46bf0ecc821c482e3891fed35178083a50df9e5d008018a6efa8bdd06ec58/Ads_in-situ.jpg" />