Client
7-Eleven
Discipline
Visual Identity
Brand Guidelines
Art Direction
7-Eleven
Discipline
Visual Identity
Brand Guidelines
Art Direction
Brand refresh for 7-Eleven Australia. This was a large project with a lot of moving parts and multiple stakeholders.
Looking to reposition themselves in the marketplace and improve the perception of their food offerings, a full brand refresh was undertaken. Starting with the new brand platform ‘Wonderfully easier’, the visual ID was stripped down to its bare bones and rebuilt to reflect this sentiment. This included a cleaned up logo lockup, a new typeface with custom glyphs, revamped photography, an expanded colour palette, new outdoor advertising and point of sale templates and a completely new 100+ page brand guideline document.
Work completed at CHEP Network
Looking to reposition themselves in the marketplace and improve the perception of their food offerings, a full brand refresh was undertaken. Starting with the new brand platform ‘Wonderfully easier’, the visual ID was stripped down to its bare bones and rebuilt to reflect this sentiment. This included a cleaned up logo lockup, a new typeface with custom glyphs, revamped photography, an expanded colour palette, new outdoor advertising and point of sale templates and a completely new 100+ page brand guideline document.
Work completed at CHEP Network
Out of home advertising
Logo hygiene
Outdoor point of sale: consideration
In-store point of sale: conversion
Brand guideline: selected pages
Brand exploration
