Client
Acclaim Magazine

Discipline
Identity
Art Direction
Editorial Design
Web Design


Complete rebrand and repositioning of Acclaim magazine. After 10 years in print, the audience had grown and matured, it was time for the magazine to grow with it. The print publishing industry had seen wholesale changes since the magazine began and it needed to be repositioned as a more niche, premium product if it wanted to compete. The rebrand incorporated a new masthead, a fresh design and photography style for their biannual print publication and a bottom-up redesign of acclaimmag.com.






© Paul Allworthy 2019
Melbourne, Australia