Client
Archetype

Discipline
Visual Identity
Art Direction
Web Design (UI)

Visual identity for Archetype Media, a content production and publishing agency.

A suite of logomarks represent the many audience profiles within their extensive content network, complemented by a bold pallete of primary colours, the ‘archetype’ of the colour wheel.

Editable Keynote pitch document with 70+ layout options




© Paul Allworthy 2023
Melbourne, Australia