Bonafide Magazine

Visual Identity
Art Direction
Editorial Design

Bonafide was a self-initiated collaborative publishing project with myself and 2 writers. A London-centric hip-hop and electronic music and culture magazine with a bi-annual print run and a regularly updated website with over 40,000 readers.

Some of the featured artists include Danny Brown, DJ Shadow, Goldlink, Kendrick Lamar, Madlib, MF Doom, New Order, Theo Parrish, Thundercat and Tyler, The Creator. We even gave UK print debuts to Dam Funk and Flying Lotus. 

As the publishing industry was changing and magazines were disappearing around us, we wanted to challenge what a hip-hop magazine was supposed to look like. With more and more people finding their content online, we took a minimalist, refined approach with more long-format features and a premium feel.

It is about time a hip-hop magazine leans towards minimal design and more innovative styles of photography.

At a time when magazines struggle for identity, and ‘urban’ publications fall by the wayside, Bonafide cover what they’re feeling AND their love for art shines through the pages.
James Heather, Head of Press, Ninja Tune

A hip-hop guide book.
Raekwon, Wu Tang Clan

Artwork and photos to keep the pickiest design cognoscenti happy.

Providing original coverage on where hip-hop has been, is at, and where it’s heading.

BBC Radio 1Xtra

© Paul Allworthy 2023
Melbourne, Australia