Art Direction
Visual Identity
Web Design (UX/UI)

Cube is a lending broker that specializes in personal and commercial loans, as well as SMSFs. Over the last few years they have noticed a growing trend: they are not only competing with other brokers but also with fintech and digital lending products. They wanted a brand update that felt innovative and would reposition them as capable players in this space, while differentiating themselves from other brokers at the same time.

They required brand strategy, a fresh visual identity, bespoke brand photography, a range of print and digital touchpoints such as stationery and a new website, as well as an online style guide.

Work completed at D&O
Photography by Marie-Luise Skibbe
Web Development by Formwork

© Paul Allworthy 2023
Melbourne, Australia