Client
Cube
Discipline
Art Direction
Strategy
Visual Identity
Web Design (UX/UI)
Cube
Discipline
Art Direction
Strategy
Visual Identity
Web Design (UX/UI)
Cube is a lending broker that specializes in personal and commercial loans, as well as SMSFs. Over the last few years they have noticed a growing trend: they are not only competing with other brokers but also with fintech and digital lending products. They wanted a brand update that felt innovative and would reposition them as capable players in this space, while differentiating themselves from other brokers at the same time.
They required brand strategy, a fresh visual identity, bespoke brand photography, a range of print and digital touchpoints such as stationery and a new website, as well as an online style guide.
Work completed at D&O
Photography by Marie-Luise Skibbe
Web Development by Formwork
They required brand strategy, a fresh visual identity, bespoke brand photography, a range of print and digital touchpoints such as stationery and a new website, as well as an online style guide.
Work completed at D&O
Photography by Marie-Luise Skibbe
Web Development by Formwork
![](https://freight.cargo.site/t/original/i/9c30726137fe26835212687bf70d3460ea453a2137afe748f71bc074c63edc66/Cube_Stationery.jpg)
![](https://freight.cargo.site/t/original/i/80a1d8b847119e3b1ea10e4e8089cd6aca01ff1e859db61617fd20e9b0c80ff9/cube-logo.jpg)
![](https://freight.cargo.site/t/original/i/2ef62039e7286ad1277f385d0dd5be55753296b24ada4a90895fe8549efd7222/cube_flex-logo.png)
![](https://freight.cargo.site/t/original/i/4164f3177be8a749ef935abcb60bf3ddb950cc2d4b138c5d645bbb593cbf70c9/Cube-website-mobile.jpg)
![](https://freight.cargo.site/t/original/i/a9439d7d7820be07b7c2ab25eab8af065d3a59f8990dbce650c99722b910661e/Cube_business-cards.jpg)
![](https://freight.cargo.site/t/original/i/71c00dc33d63ace485b466f7989bf889594b3336122d6eb2de8e42cffcf8cdac/Cube_brochure.jpg)
![](https://freight.cargo.site/t/original/i/072de0905d50e05e42fae44f12d82b8589e1c47e431ce5e9ec0036d36880100c/Cube-social.jpg)
![](https://freight.cargo.site/t/original/i/9eaa432ab0b605b39d356c85bc3e448b45b70c4f83145d9b001f26c0cb217ba7/Cube-billboard.jpg)