Good Sport Magazine

Visual Identity
Art Direction
Editorial Design

Good Sport was a self-initiated collaborative publishing project. The circular letterforms of the logotype are a subtle nod to the olympic rings. A simple and playful identity system takes on its own personality while allowing the photography to take centre stage throughout the magazine.
The publication aimed to redefine sports reportage and journalism by pushing imagery and stories for a new and engaged creative audience. A biannual creative journal that exists both at the heart and on the fringe of sports culture, creatively tapping into the aesthetic and intellect of a new breed of sports fan.

© Paul Allworthy 2023
Melbourne, Australia