Client
City of Melbourne
Discipline
Visual Identity
Art Direction
Illustration
City of Melbourne
Discipline
Visual Identity
Art Direction
Illustration
Visual identity for a city-sponsored music festival (now Melbourne Music Week). The cubic pattern is inspired by the triangular backbone that forms the City of Melbourne branding. A versatile, abstract illustration that could be applied across all media—a sprawling urban landscape injected with energetic dashes of colour.
Work completed at Actual Size
Work completed at Actual Size
![](https://freight.cargo.site/t/original/i/eed86f06f9bd532763cad281ef8fb067ee25937b834059a88693e71e7a13e4bc/mm_poster.gif)
![](https://freight.cargo.site/t/original/i/c28148ffa0fe26643ec068bf6dd23553165070e86e8205d5ed898be0db3c73d8/Melb_Music_Photo_2.jpg)
![](https://freight.cargo.site/t/original/i/fd436322d46236cec086961e68239995d025fe698aca7b6e2d17a690f48f39c6/Melb_Music_Photo_5.jpg)
![](https://freight.cargo.site/t/original/i/4f435f99356ce850d0466e528bb3f9432face03c44c48bbe66b33aa343cb23ae/Melb_Music_Photo_4.jpg)
![](https://freight.cargo.site/t/original/i/2c0780411282e06f64fd47569e24e6b286762c079426fb944e58a3b43e13c2f4/Melb_Music_Photo_6.jpg)
![](https://freight.cargo.site/t/original/i/e2d3850c5d864dd3d9476da8e2ad818c77547a8ff1b95f371f30f4759615ef36/Melb_Music_Photo_1.jpg)
![](https://freight.cargo.site/t/original/i/0a65c5a8d5cc66defc198399110b6948933b564b12dc366cb20b70c8808217d9/illustration.gif)