Client
City of Melbourne

Discipline
Visual Identity
Art Direction
Illustration


Visual identity for a city-sponsored music festival (now Melbourne Music Week). The cubic pattern is inspired by the triangular backbone that forms the City of Melbourne branding. A versatile, abstract illustration that could be applied across all media—a sprawling urban landscape injected with energetic dashes of colour.

Work completed at Actual Size








© Paul Allworthy 2023
Melbourne, Australia