Client
City of Melbourne
(via Actual Size)


Discipline
Identity
Art Direction
Illustration


Visual identity for a city-sponsored music festival (now Melbourne Music Week). The cubic pattern is inspired by the triangular backbone that forms the City of Melbourne branding. A versatile, abstract illustration that could be applied across all media – a sprawling urban landscape injected with energetic dashes of colour.








© Paul Allworthy 2019
Melbourne, Australia