Client
Officeworks
Discipline
Brand Campaign
Officeworks
Discipline
Brand Campaign
With brand metrics in decline, Officeworks reignited its ‘Make Bigger Things Happen’ platform through a bold national OOH campaign. From notebooks to gaming PCs, the work showcased breadth and emotional impact, reaching 12.2m people plus millions more through programmatic extensions.
As Design Director, I partnered closely with the creative team to craft a playful visual language and cohesive campaign identity that leveraged Officeworks’ distinctive brand assets, as well as overseeing and art directing campaign photography.
The result strengthened their position as an iconic Australian brand while strategically repositioning them as a retailer that is known for more than just stationery.
Work completed at ClemengerBBDO.
As Design Director, I partnered closely with the creative team to craft a playful visual language and cohesive campaign identity that leveraged Officeworks’ distinctive brand assets, as well as overseeing and art directing campaign photography.
The result strengthened their position as an iconic Australian brand while strategically repositioning them as a retailer that is known for more than just stationery.
Work completed at ClemengerBBDO.
