Client
Krneta
Discipline
Web Design (UX/UI)
Art Direction
Krneta
Discipline
Web Design (UX/UI)
Art Direction
After a recent rebrand, Krneta, needed a complete redesign for krneta.com.au, as well as design and art direction for their corporate stationery and signage.
Work completed at D&O. Web development by Formwork.
Work completed at D&O. Web development by Formwork.
Client
7-Eleven
Discipline
Visual Identity
Brand Guidelines
Art Direction
7-Eleven
Discipline
Visual Identity
Brand Guidelines
Art Direction
Brand refresh for 7-Eleven Australia. This was a large project with a lot of moving parts and multiple stakeholders.
Looking to reposition themselves in the marketplace and improve the perception of their food offerings, a full brand refresh was undertaken. Starting with the new brand platform ‘Wonderfully easier’, the visual ID was stripped down to its bare bones and rebuilt to reflect this sentiment. This included a cleaned up logo lockup, a new typeface with custom glyphs, revamped photography, an expanded colour palette, new outdoor advertising and point of sale templates and a completely new 100+ page brand guideline document.
Work completed at CHEP Network
Looking to reposition themselves in the marketplace and improve the perception of their food offerings, a full brand refresh was undertaken. Starting with the new brand platform ‘Wonderfully easier’, the visual ID was stripped down to its bare bones and rebuilt to reflect this sentiment. This included a cleaned up logo lockup, a new typeface with custom glyphs, revamped photography, an expanded colour palette, new outdoor advertising and point of sale templates and a completely new 100+ page brand guideline document.
Work completed at CHEP Network
Out of home advertising
Logo hygiene
Outdoor point of sale: consideration
In-store point of sale: conversion
Brand guideline: selected pages
Brand exploration
Client
Four Pillars
Discipline
Visual Identity
Four Pillars
Discipline
Visual Identity
Logo roundel for the Four Pillars sub-brand Made From Gin—a range of edible products created from the leftover botanicals used in the gin making process.
Drawing inspiration from fruit stickers, the logomark integrates the Four Pillars parent brand with a fresh identity that has a personality of its own.
Work completed at Weave
Drawing inspiration from fruit stickers, the logomark integrates the Four Pillars parent brand with a fresh identity that has a personality of its own.
Work completed at Weave
Client
Cube
Discipline
Art Direction
Strategy
Visual Identity
Web Design (UX/UI)
Cube
Discipline
Art Direction
Strategy
Visual Identity
Web Design (UX/UI)
Cube is a lending broker that specializes in personal and commercial loans, as well as SMSFs. Over the last few years they have noticed a growing trend: they are not only competing with other brokers but also with fintech and digital lending products. They wanted a brand update that felt innovative and would reposition them as capable players in this space, while differentiating themselves from other brokers at the same time.
They required brand strategy, a fresh visual identity, bespoke brand photography, a range of print and digital touchpoints such as stationery and a new website, as well as an online style guide.
Work completed at D&O
Photography by Marie-Luise Skibbe
Web Development by Formwork
They required brand strategy, a fresh visual identity, bespoke brand photography, a range of print and digital touchpoints such as stationery and a new website, as well as an online style guide.
Work completed at D&O
Photography by Marie-Luise Skibbe
Web Development by Formwork
Client
Acclaim Magazine
Discipline
Visual Identity
Art Direction
Editorial Design
Web Design (UX/UI)
Acclaim Magazine
Discipline
Visual Identity
Art Direction
Editorial Design
Web Design (UX/UI)
Complete rebrand and repositioning of Acclaim magazine. After 10 years in print, the audience had grown and matured, it was time for the magazine to grow with it.
The print publishing industry had seen wholesale changes since the magazine began and it needed to be repositioned as a more niche, premium product if it wanted to compete.
The rebrand incorporated a new masthead, a fresh design and photography style for their biannual print publication and a bottom-up redesign of acclaimmag.com.
The print publishing industry had seen wholesale changes since the magazine began and it needed to be repositioned as a more niche, premium product if it wanted to compete.
The rebrand incorporated a new masthead, a fresh design and photography style for their biannual print publication and a bottom-up redesign of acclaimmag.com.
