Client
University of Hull

Discipline
Brand Identity

Comprehensive rebrand for the University of Hull in the UK. I worked as Design Director alongside a talented team of individuals on a complete rebrand. The project included a newly illustrated coat of arms & brandmark, colour palette, typography, design system, motion design principles, motion templates, photography library, signature music, sonic logos, verbal identity, icon library, digi-display/social campaign, and a brand video.

The University of Hull needed to reposition themselves in the crowded and competitive UK University market. They had lost a feeling of prestige – something we endeavoured to revive while simultaneously making them feel like a cutting edge, progressive, and contemporary institution.

An electric chartreuse green colour cuts through the noise, giving them a visual identity like no other Uni in the UK, accompanied by a design system that can dial the intensity up and down according to its context.
 
Work completed at PUSH Collective.

Brand Strategy: Erminio Putignano
Group Account Director: Catheryn York
Creative Director: Ken Shadbolt
Senior Designer: Shinhea Kim
Senior Designer: Gareth Davies
Brandmark Illustration: Peter Horridge
Motion Design Principles: Ryan Walker
Finished Art: Andrew Fowler Brown
Video Editor: Brett D’Souza
Verbal Identity: Pete Watman
Photography: Dan Medhurst
Sonic Identity: S:amplify

Client
Krneta

Discipline
Web Design (UX/UI)
Art Direction

After a recent rebrand, Krneta, needed a complete redesign for krneta.com.au, as well as design and art direction for their corporate stationery and signage.

Work completed at D&O. Web development by Formwork.

Client
7-Eleven

Discipline
Visual Identity
Brand Guidelines
Art Direction

Brand refresh for 7-Eleven Australia. This was a large project with a lot of moving parts and multiple stakeholders.

Looking to reposition themselves in the marketplace and improve the perception of their food offerings, a full brand refresh was undertaken. Starting with the new brand platform ‘Wonderfully easier’, the visual ID was stripped down to its bare bones and rebuilt to reflect this sentiment. This included a cleaned up logo lockup, a new typeface with custom glyphs, revamped photography, an expanded colour palette, new outdoor advertising and point of sale templates and a completely new 100+ page brand guideline document.

Work completed at CHEP Network

Client
Four Pillars

Discipline
Visual Identity

Logo roundel for the Four Pillars sub-brand Made From Gin—a range of edible products created from the leftover botanicals used in the gin making process.

Drawing inspiration from fruit stickers, the logomark integrates the Four Pillars parent brand with a fresh identity that has a personality of its own.

Work completed at Weave  

Client
Cube

Discipline
Art Direction
Strategy
Visual Identity
Web Design (UX/UI)

Cube is a lending broker that specializes in personal and commercial loans, as well as SMSFs. Over the last few years they have noticed a growing trend: they are not only competing with other brokers but also with fintech and digital lending products. They wanted a brand update that felt innovative and would reposition them as capable players in this space, while differentiating themselves from other brokers at the same time.

They required brand strategy, a fresh visual identity, bespoke brand photography, a range of print and digital touchpoints such as stationery and a new website, as well as an online style guide.

Work completed at D&O
Photography by Marie-Luise Skibbe
Web Development by Formwork