Client
Archetype

Discipline
Identity
Art Direction
Web Design

Brand identity for Archetype Media, a content production and publishing agency. A suite of logomarks represents the many audience profiles within their extensive content network, complemented by a bold pallete of primary colours, the ‘archetype’ of the colour wheel.

Editable Keynote pitch document with 70+ layout options




Client
Acclaim Magazine

Discipline
Identity
Art Direction
Editorial Design
Web Design


Complete rebrand and repositioning of Acclaim magazine. After 10 years in print, the audience had grown and matured, it was time for the magazine to grow with it. The print publishing industry had seen wholesale changes since the magazine began and it needed to be repositioned as a more niche, premium product if it wanted to compete. The rebrand incorporated a new masthead, a fresh design and photography style for their biannual print publication and a bottom-up redesign of acclaimmag.com.






Client
Various

Discipline
Identity


A selection of logo designs commissioned by various clients.



Four Pillars: Made From Gin

Logo roundel for the Four Pillars sub-brand Made From Gin—a range of edible products created from the leftover botanicals used in the gin making process. The logo takes inspiration from traditional fruit stickers, integrating the Four Pillars parent branding with a fresh ID that has a personality of its very own. Work completed at Interweave Group  









Speak To

Speak To was a networking platform that connected users to experts within their field, enabling 1 on 1 consultations via online video calls. The logo was inspired by the idea of connecting users to potential mentors and invaluable career opportunities through conversation.






Cole Clark Guitars

Cole Clark are one of the largest guitar manufacturers in Australia. Their previous word mark was growing a little outdated—the business had grown and they needed a professional logo with increased legibility to align with the elegance and quality of their product.

Old
New







Rohan Sforcina

Rohan Sforcina is an audio engineer and music producer based in Melbourne. The logomark was inspired by the vintage audio equipment put to use in his recording studio.






Alma Maya Jewellery

Alma Maya is a jewellery brand importing Mexican and South American made necklaces, brooches and rings to Australia. A bespoke logomark was developed from the A and M initials, alongside a custom logotype.






Carbon X

Carbon X was a satellite event for the annual Carbon Speakers Festival. With a focus on more niche subject matters, Carbon X allowed for smaller scale events. It required its own logo, look and feel with custom colour pallette and an adapted version of the parent Carbon logo.





Client
Nest Coworking

Discipline
Identity
Art Direction
Illustration


Visual identity and poster campaign for a coworking space in Thornbury. The physical space is modular, everything is moveable and connectable and the very nature of the working practice encourages collaboration and interaction. They wanted a visual identity that would align with this vision and stylistically tip its hat to the Art Deco feel of the building.

The series of poster illustrations represent two different disciplines collaborating with one another, based on opposing sides of the brain working together to become bigger than the sum of each part.






Client
Spotify
(Via Archetype)


Discipline
Identity
Art Direction
Motion Graphics 

Starting Point is a Spotify online video series featuring Australian hip-hop artists, from the flagship A1 Hip-Hop playlist; following them to the places they feel most creative to hear the stories behind their music. The series needed a look and feel that would tie in with the A1 Hip-Hop playlist and the Spotify brand, while having its own identity at the same time. It needed to be rolled out across various digital advertising units and work as an animated title intro for the series. 







© Paul Allworthy 2021
Melbourne, Australia