Visual Identity
Art Direction
Motion Graphics 

Starting Point is a Spotify online video series featuring Australian hip-hop artists, from the flagship A1 Hip-Hop playlist; following them to the places they feel most creative to hear the stories behind their music.

The series needed a look and feel that would tie in with the A1 Hip-Hop playlist and the Spotify brand, while having its own identity at the same time. It needed to be rolled out across various digital advertising units and work as an animated title intro for the series. 

© Paul Allworthy 2023
Melbourne, Australia