Client
University of Hull

Discipline
Brand Identity

Comprehensive rebrand for the University of Hull in the UK. I worked as Design Director alongside a talented team of individuals on a complete rebrand. The project included a newly illustrated coat of arms & brandmark, colour palette, typography, design system, motion design principles, motion templates, photography library, signature music, sonic logos, verbal identity, icon library, digi-display/social campaign, and a brand video.

The University of Hull needed to reposition themselves in the crowded and competitive UK University market. They had lost a feeling of prestige – something we endeavoured to revive while simultaneously making them feel like a cutting edge, progressive, and contemporary institution.

An electric chartreuse green colour cuts through the noise, giving them a visual identity like no other Uni in the UK, accompanied by a design system that can dial the intensity up and down according to its context.
 
Work completed at PUSH Collective.

Brand Strategy: Erminio Putignano
Group Account Director: Catheryn York
Creative Director: Ken Shadbolt
Senior Designer: Shinhea Kim
Senior Designer: Gareth Davies
Brandmark Illustration: Peter Horridge
Motion Design Principles: Ryan Walker
Finished Art: Andrew Fowler Brown
Video Editor: Brett D’Souza
Verbal Identity: Pete Watman
Photography: Dan Medhurst
Sonic Identity: S:amplify